"Giulia de Mauro Architect & Founder of the ibd company & the ibd hub | Business Development Architecture | Consultant for Architecture Practices & Business Coach for Architects on Business Development, Marketing, Entrepreneurship & Pitching Unshakable optimist, Giulia believes in a bright future and our ability to build it together. She has an exceptional international background. She was born in France by Italian parents, grew up in Gabon (Africa) and studied in the UK. She believes that the world is changing and with it, the Architectural Field will go through some major transition. Architects need to be prepared to seize the opportunities that will lie ahead. She specialises in empowering the Architecture Field to improve their business development skills in order to grow and for innovative ideas to become reality. Giulia has a background in Architecture, Business Development, Start-ups, Growth Hacking and Digital marketing and very few have the overview of all these topics. She has also tutored and lectured Architecture Master students at the University of Nottingham & Manchester University. Her work involves developing successful strategies for architecture practices, creative industries, and real estate developers to achieve their goals and grow their business by combining "traditional" Business Development with Marketing + Lean Principles + Digital Marketing."